VALUE PROPOSITION

 BUSINESS

• Through audit and data management, identification of diversion patterns and diverted goods
• Risk management
• Product and brand protection objectives
• Enhanced brand, product and market positioning
• Increased product value and selling price

LEGAL

•  Proof of ownership and authenticity of goods and products
• Mitigation of liability risks associated with counterfeiting, diversion and illicit trade
• Application of regulatory requirements for product traceability, compliance and safety

SUPPLY CHAIN

• Supply and distribution chain visibility including individual item coding, parent-child affiliation, improved inventory management
• End-to-end supply and distribution chain security
• Improved production and distribution monitoring and control, efficient management of product recalls, recycling, waste and adverse events 
• Products and goods data mining, reconciliation and valuation to improve business operations and processes, and product tracking 
• Interoperability with existing distribution processes and systems

MARKETING

• Increased consumer and stakeholder confidence through improved compliance and safety of goods and products and strengthened brand reputation
• Improved customer reach and market accessibility
• Customer relationship management